‘X-Men: Apocalypse’ Producer Replies To Comic Con Leaks
By Russ Fischer/July 17, 2015 3:50 pm EST
So the low-quality bootleg leak was how some people first saw Apocalypse, just as with footage from other high-profile projects such as Deadpool and Suicide Squad. In the wake of those leaks, I’ve seen conversations that assume such leaks are built in to the Comic Con plan as part of the marketing scheme for these movies.
On the Apocalypse set, I asked about the Comic Con aftermath.
Q: You brought new footage to Comic Con, which was quickly bootlegged. I’ve seen people claim that footage leaks out of Comic Con are designed as part of a marketing plan. As former studio exec and current producer, what are your thoughts on that subject?
You hope that you excite a level of interest that they will express and celebrate it. But it’s a scary-ass deal, because they’re not shy. If they don’t like it, if they aren’t feeling it, they’re going to let you and everybody else know. [Showing footage] is something people do with trepidation, but with hope. We make a movie and you want to believe it’s going to be great. The reality is, not all of them are. But you have to believe that going in. We go in wanting to be accepted and embraced, and ideally even acknowledged for having done it well.
Unfortunately our time was limited, and I didn’t get to ask Parker about his reaction to Ryan Reynolds pushing Deadpool as the product of the test footage leak.
We’ll have a lot more from the film’s set in the coming months. X-Men: Apocalypse opens on May 27, 2016.
