Producer Explains Why ‘Dredd 2’ Probably Won’t Happen Without More Star Power

By Russ Fischer/March 6, 2015 11:30 am EST

“The guy who dresses up like the Crow is going to give you a lesson in film finance.” Producer Adi Shankar is a dedicated self-promoter; how many other young producers are increasingly recognizable to people outside the film business? Shankar is back with a new video, and he’s going to tell Dredd fans something they probably don’t want to hear: as much as the fanbase may want to see Dredd 2, it probably won’t happen without the addition of a major star to help boost international sales.

Shankar breaks down the potential for Dredd 2 in pretty simple terms. The first film lost money almost everywhere, so for a sequel there has to be a good reason for everyone that might buy into it to think that there’s money to be made the second time around. And there are really only a few major factors that go into that. I’m eager to hear from other indie producers about how well Shankar’s business breakdown represents the intricacies of film finance. As a primer to the realities of trying to launch a sequel like Dredd 2, this is a good place to start, and might help some audiences understand why the interest of a fanbase isn’t enough to launch a project. Here’s Shankar’s talk about finance and sequels. Note that this might be not safe for work due to language.

Producer Explains Why ‘Dredd 2’ Probably Won’t Happen Without More Star Power

By Russ Fischer/March 6, 2015 11:30 am EST

“The guy who dresses up like the Crow is going to give you a lesson in film finance.” Producer Adi Shankar is a dedicated self-promoter; how many other young producers are increasingly recognizable to people outside the film business? Shankar is back with a new video, and he’s going to tell Dredd fans something they probably don’t want to hear: as much as the fanbase may want to see Dredd 2, it probably won’t happen without the addition of a major star to help boost international sales.

Shankar breaks down the potential for Dredd 2 in pretty simple terms. The first film lost money almost everywhere, so for a sequel there has to be a good reason for everyone that might buy into it to think that there’s money to be made the second time around. And there are really only a few major factors that go into that. I’m eager to hear from other indie producers about how well Shankar’s business breakdown represents the intricacies of film finance. As a primer to the realities of trying to launch a sequel like Dredd 2, this is a good place to start, and might help some audiences understand why the interest of a fanbase isn’t enough to launch a project. Here’s Shankar’s talk about finance and sequels. Note that this might be not safe for work due to language.

Producer Adi Shankar is a dedicated self-promoter; how many other young producers are increasingly recognizable to people outside the film business? Shankar is back with a new video, and he’s going to tell Dredd fans something they probably don’t want to hear: as much as the fanbase may want to see Dredd 2, it probably won’t happen without the addition of a major star to help boost international sales.

Shankar breaks down the potential for Dredd 2 in pretty simple terms. The first film lost money almost everywhere, so for a sequel there has to be a good reason for everyone that might buy into it to think that there’s money to be made the second time around. And there are really only a few major factors that go into that.

I’m eager to hear from other indie producers about how well Shankar’s business breakdown represents the intricacies of film finance. As a primer to the realities of trying to launch a sequel like Dredd 2, this is a good place to start, and might help some audiences understand why the interest of a fanbase isn’t enough to launch a project.

Here’s Shankar’s talk about finance and sequels. Note that this might be not safe for work due to language.