Wtf Overstock Launching Its Own Streaming Service

WTF: Overstock Launching Its Own Streaming Service

By Russ Fischer/Jan. 20, 2015 9:30 am EST

CEO Patrick M. Byrne told THR,

Many details remain to be revealed but we know a few more things. Overstock’s VOD service will likely be available to customers who use the store’s $20/year loyalty program. A third-party company will run that VOD service, and that’s probably how Overstock will initially go about producing original programming, too.

And the plan, according to THR, is for the company to “use an analysis of what [customers] search for to determine what kind of movies and TV shows to make available.” Which is a good idea, and we’ll be curious to see if Overstock can make licensing deals to actually provide those movies and shows.